Preview: Daniela Majic Photography

Check out some behind the scenes images from a colourful photo shoot I styled yesterday. More to come!

FASHION films

They say a camera takes a piece of the soul and watching that footage back, seeing the creativity or rawness, can help you get to know someone like you never had before. Film is an amazing medium by which to share an idea and when those images are focusing on fashion, I can't help myself. It's a great way to visualize the designer's inspiration for a collection. Who is the woman wearing this? How does she feel?

I've been following a new series of videos conceptualized by Fashion Magazine's online editor Randi Bergman. As producer, Randi is connecting Canadian designers and directors for weekly collaboratives. In it's third week, each short thus far has had a completely different feeling. Although I haven't read how long this series will last, I'm really excited to see more of these unions. This kind of project is special to me because it is a great way to bring more attention to the Canadian fashion industry. And I'd like to see that happening on an international scale in the future.

Check out the first installment by Eva Michon featuring Calla Haynes and follow the rest of the series here.